[여의도튜브] 메모리 가격 폭등...최대 30% 인력감축 / 머니투데이방송

Chinese companies, which have targeted the global smartphone market by emphasizing cost-effectiveness, are drastically reducing production volumes. This is because the prices of smartphone DRAM and NAND flash have skyrocketed as the memory semiconductor supply shortage has become prolonged. In particular, Chinese companies such as Xiaomi, Oppo, and Vivo, which have grown using low prices as their weapon, have been driven into a situation where it is difficult to turn a profit even if they sell a large volume of products. According to market research firm Omdia on the 14th, the market share of all Chinese smartphone manufacturers declined in the second quarter of this year. Xiaomi fell 4 percentage points from 15% last year to 11% this year, while Oppo dropped 2 percentage points from 12% to 10%. Vivo also decreased by 1 percentage point from 9% to 8%. Omdia analyzed that the market most severely affected by the surge in memory prices is the budget smartphone segment priced under $400. This is because the impact of the memory supply shortage is the greatest, and due to low profit margins and high price sensitivity, it was difficult to pass on the increased costs to consumer prices. Announcer: Seon So-yeon Video Content: Kim Yu-seok Article Content: Baek Seung-gi Planning: Kang In-hyeong Overall Director: Jeong Mi-kyung Production: MTN Money Today Broadcasting #Xiaomi #Huawei #Smartphone *Advertising and Business Inquiries: [email protected]