Alicia Chavero: "Cómo usar el diseño estratégico para la construcción de producto" | LPC MAD 2023

Alicia Chavero, Partner and Head of Strategic Design at Jakala Iberia, has 15 years of experience as an innovation and strategic design consultant. She is also the Academic Director at ISDI, an author on LinkedIn Learning (with over 150,000 users), and has worked for companies such as ING, Catalana Occidente, Enagás, Microsoft, and ILUNION. To give you a hint about the video's content, here's one of her quotes from the conference: "You build for 'the user'... But it's YOU, those people are you, your family, not someone else. We squeeze the user dry, and we need a more humanistic vision beyond KPIs." Enjoy the talk! And if you're still eager to learn more about digital products: 💜 Access the Product Lovers Community: https://www.thiga.co/es/comunidad-pro... 📗 Agile Product Management Book: https://www.thiga.co/es/libro-product... 📕 Product Growth Book: https://www.thiga.co/es/libro-product... 📘 Product Design Book: https://www.thiga.co/es/libro-product... 🧰 Product Owner Starter Toolkit: https://www.thiga.co/es/product-owner... 🧰 Product Design Starter Toolkit: https://www.thiga.co/es/product-desig... 🃏 Product Maturity Card Game: https://www.thiga.co/es/juego-de-cartas Music: bensound.com License code: QOIQKZZ3DNEIQI5S