"거제 야호!" 망해가던 도시를 살린 리센느 : 거제, 경주, 수원, 고양, 치바까지 왜 이렇게 난리가 났을까?

#Ricenne #LocalGovernmentMarketing #ChungjuMan The YouTube subscribers of Chungju City, with a population of 210,000, once neared 1 million. This was achieved solely through the ideas of civil servants, without the help of large corporations or expensive advertisements. It was the era of "no-spending promotion" opened by "Chungju Man." However, the baton was passed to the girl group "Ricenne," who remained unknown for two years after their debut. A single phrase, "Geoje Yaho," casually tossed out by leader Woni, garnered millions of views. Subsequently, Geoje City appointed them as promotional ambassadors, the number of tourists surged, and a song that had been buried two years ago made a reverse climb to number one on Melon. Furthermore, Gyeongju (Zena) and Suwon (Liv)—a total of three cities—recruited them as official promotional ambassadors. How much would this no-budget promotion amount to in advertising costs? *The converted amount is an "estimate" based on certain assumptions and does not represent actual money exchanged. ⏱️ Chapter 00:00 Chungju YouTube Subscribers 1 Million, The Era of No-Budget Promotion 02:00 How Much Is One Meme Worth in Advertising? — Today's Calculation 04:00 The Chungju Man Phenomenon — The Promotion Grammar Changed by Civil Servants 07:00 Risenne, the Underdog No One Knew for 2 Years 12:00 The Moment "Geoje Yaho" Boomed 15:00 Geoje City Ambassadors, Surge in Tourists, and No. 1 on Melon 18:00 Relay — Three Cities Including Gyeongju and Suwon Welcomed Him 20:00 ★ Converted to Advertising Costs? (Estimated) 22:00 Which City Will Be the Next Hit? #GeojeYaho #Kpop #ShortFormMarketing #WonI #Geoje #Gyeongju #Underdog #247Economy #MarketingEconomy