Sprout Social: Influencer Marketing & Scaling for Growth with President Ryan Barretto

In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making. $SPT 00:00:00 Start 00:04:17 How Sprout Social’s strategy shifted as a company in 2023 00:13:33 Companies becoming social-first organizations 00:19:10 How social listening data can shape brand marketing 00:23:43 Balancing quality and speed as a company 00:31:01 The three areas in which AI is helpful to customers 00:34:46 Influencer marketing 00:40:09 Insights from data gathered on Sprout 00:45:00 Societal conversations around social media ______________________ After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to http://www.afterearnings.com Follow Us X:   / afterearnings   TikTok:   / afterearnings   Instagram:   / afterearnings_   Episodes Spotify: https://open.spotify.com/show/5I5q3LI... Apple: https://podcasts.apple.com/us/podcast... Reach Out Email: [email protected] #influencer #analysis #business #finance #investing #earnings #socialmedia