Маркетинг юридического ремесла как бизнеса

We discussed my subjective opinion on how to and how not to promote your own legal brand. 1:24 - Why the lecture is called that. 5:00 - What is required of a lawyer these days. 6:10 - Video instructions for a contract. 9:33 - What is bad marketing in the legal field? 12:00 - "Lawyers, attorneys, scammers, and deceivers—all in the same boat." 12:30 - A unique clause in an agreement. 2:53 - A Freudian slip. 4:07 - The era of benefit. 8:14 - A dentistry analogy. 8:45 - "It's going to be painful now." 9:45 - A joke about "nothing to feed my family with." 10:42 - How to make money? 23:30 - A lawyer shouldn't have clients 26:40 - About reputation 29:45 - Two qualities of a lawyer 32:00 - Government is also a business 33:52 - Is a lawyer an enemy of another lawyer? (Spoiler: no) 37:41 - "It's not a servant, but a service, and that's the essence of our work" 37:52 - A joke about Gref 40:08 - The hedgehog concept 46:51 - For humanities students 51:58 - An example of a "hedgehog" 54:01 - Why values ​​are more important than where a person studied 55:00 - Three principles for building a company