How OEMs Must Rethink What to Build, Buy & Own in the Age of AI

In this episode of The Peggy Smedley Show, host Peggy Smedley sits down with Dave Mulcher, CEO of Twisthink, for the first installment of a three-part monthly series diving deep into the challenges and opportunities facing original equipment manufacturers (OEMs) today. As customer expectations skyrocket — driven by the "iPhone effect" and Amazon Prime culture — OEMs are under pressure to rethink their entire approach to product development, technology ownership, and partnerships. Dave unpacks how OEMs can navigate the critical balance between building internally, leveraging partners, and staying competitive in a rapidly evolving AI and IoT landscape. In this episode, you'll learn: How shifting consumer expectations are reshaping the B2B OEM space Why the build vs. buy vs. partner decision is now a strategic imperative How AI and IoT data can unlock new value — but only with the right foundation The dangers of over-outsourcing and how to bring key capabilities back in-house Practical first steps OEMs can take to elevate capabilities without massive investment Why "contextual data" is the hidden competitive advantage most OEMs already have 🔔 Subscribe so you don't miss parts 2 and 3 of this series! 🌐 Learn more about Twisthink: www.twisthink.com 📺 Watch more episodes: connectedworld.com 🎙️ Show website: peggysmedleyshow.com 📅 Live every Tuesday at 12PM Central | Podcasts posted every Thursday OEM #AI #IoT #Manufacturing #DigitalTransformation #PeggySmedleyShow #Twisthink #ConnectedWorld #SupplyChain #TechStrategy