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Pablo Pascual (CEO), Alex Sánchez (CTO), and Nil Roda (CMO) are the co-founders of Vixiees. Before that, Pablo was involved in the creation of Swipcar, a car rental startup that grew during the pandemic and was sold for €30 million. In this conversation, they explain how they discovered their sales team wasn't following the sales process and what they did to fix it. They would walk into the room and no one was making calls. Leads were piling up without follow-up. Conversion rates dropped as soon as they stopped monitoring them. The problem wasn't the team. It was that there was no system in place to enforce the sales process. If you manage a B2C sales team and feel your salespeople aren't following the process, that leads are being lost, or that conversions depend on constant monitoring, this episode is for you. This is the first episode of the Vixiees podcast, the Sales Industrialization Platform for B2C companies. Nil Roda (CMO and co-founder) talks with Pablo and Alex about how their obsession with commercial execution began and what led them to build what is now Vixiees. In this episode we talk about: → Why selling a company for $30M wasn't the most important thing for Swipcar → What happens when your sales team doesn't have a defined process → How to stop relying on micromanagement for your team to function → Why more leads don't fix a sales execution problem → The difference between having a CRM and having a system that forces you to sell vixiees.com LinkedIn →   / vixiees   Instagram →   / vixiees_   Facebook →   / 100094410834375   Pablo Pascual →   / pablopascualvazquez   Alex Sánchez →   / alexsarevalo   Nil Roda →   / nil-roda-noguera-526a9897   #podcast #sales #salesexecution #salesteam #salesprocess #B2C #leadmanagement #CRM #salesmanagement #salesindustrialization #podcast #sales #salesexecution #salesteam #salesprocess #B2C #leadmanagement #CRM #salesmanagement #salesindustrialization