♻️ Matías Fornero Varde de RUO OESTE sobre reciclaje e impacto real

In this interview, we spoke with Matías Fornero Vardé, who manages large waste generators at RUO – Recuperadores Urbanos del Oeste (Urban Recyclers of the West), one of Buenos Aires' leading recycling cooperatives, dedicated to the collection, recovery, and sustainable management of recyclable waste. 🌎♻️ We discussed the importance of communicating recycling effectively, raising awareness, and demonstrating that when things are done right, with commitment and professionalism, the positive impact goes much further. We also shared cellulose pro®'s perspective on the valorization of complex waste materials such as Tetra Pak, paperboard, and thermal receipts—materials that often fall outside traditional recycling channels—and how they can be transformed into new opportunities through sustainable solutions. We deeply believe in these communication spaces to inspire, educate, and continue building a more conscious, efficient, and responsible industry. Because doing things right not only generates a positive environmental impact but also allows for more solid, sustainable, and long-term growth. 🙌 📺 Find the full interview on our Celulosa Pro® YouTube channel. Thank you, Matías, and the entire RUO team for sharing your experience and helping to spread this message. 🤝 Collaboration with: @matiasfornerovarde @ruooeste #Recycling #CircularEconomy #Sustainability #TetraPaper #Polypaper #UrbanRecyclers #RUO #CelulosaPro #BCorp #WasteManagement #SustainableConstruction #EnvironmentalImpact #UrbanRecyclers