Secrets From Seth Godin Revealed!

What if the key to growing a thriving coaching business isn’t scale, but specificity? In this special episode of Creative on Purpose Live, Scott Perry sits down with Seth Godin to unpack the ideas that heavily influenced Scott’s latest book, *The Coaching Business Prescription*. They dive into Seth’s “First 10” concept, the smallest viable audience, how to choose your clients on purpose, and why generosity beats chasing fame every time. -- Where the art of living meets work that matters. Explore principle-driven guidance for intentional living, meaningful work, solopreneurship, and encore purpose. 👉 https://creativeonpurpose.substack.com Get free, focused clarity with the Catalyst Exchange: A short, personalized diagnostic to identify your #1 priority, biggest constraint, and most direct next step toward a life of greater meaning doing work that matters. 👉 https://open.substack.com/pub/creativ... -- If you are a coach, freelancer, or solopreneur trying to build a meaningful, profitable business without selling your soul to the algorithm, this conversation will hit home. You’ll learn: Why “First 10” beats spamming the masses How to define and serve your smallest viable audience Why picking your customers is picking your future How to shift from fear and resistance into generous work The mindset shift from “calling” to “offering” How stoicism and daily practice help you keep going What it really means to do work that matters and make a difference And yes, Seth opens by telling you exactly what to do next with Scott’s book. --- Chapters: 00:00 Landing the ship and episode intro 00:33 Why watching this is not enough (Seth on reading the book) 02:25 The origin and power of “First 10” 06:10 Why chasing more keeps your work mediocre 08:05 How Scott used “First 10” to write his first book 10:02 Smallest viable audience vs “scaling to everyone” 13:45 Specificity, being on the hook, and making remarkable work 17:30 Choosing your customers, choosing your future 20:40 Fear, resistance, and why we hide behind “more” 24:05 Generosity, lifeguards, and jumping in the water 28:10 Affiliation, peer circles, and inventing the room 32:15 Agency, stoicism, and what you actually control 36:40 Purpose as practice, not a destination 41:20 Seth’s take: no calling, only offerings and choices 47:10 Purpose across seasons of life and work 51:05 Local leadership, AA, and building something that spreads 55:20 Final thoughts on significance and doing work that matters 58:10 Where to get The Coaching Business Prescription and closing --- Learn How to Achieve Greater Business Success WITHOUT Digital Marketing BS: 👉 https://creativeonpurpose.substack.com Grab Your FREE Business Priority & Success Plan Audit: 👉 https://open.substack.com/pub/creativ... -- If this conversation helped you think differently about your coaching business, hit *Subscribe* and turn on notifications so you never miss an episode of Creative on Purpose Live.