SmartPLS: Multigroup moderation and moderated mediation
In this video I discuss and demonstrate how to do a multigroup moderation and moderated mediation analysis in SmartPLS. I now have an article published that cites this video. Paul Benjamin Lowry and James Gaskin (2014). "Partial least squares (PLS)structural equation modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it," IEEE Transactions on Professional Communication (57:2), pp. 123-146. http://www.kolobkreations.com/PLSIEEE...
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