How to Create a B+ (Brand+) Campaign in Amazon DSP | 2026 Step-by-Step | eCommerce Monk

Learn how to create a B+ (Brand+) campaign in Amazon DSP — step by step. In this video, Ecommerce Monk walks you through Amazon's AI-powered Brand+ for awareness and full-funnel advertising: campaign setup, objectives, audiences, creatives, placements, and how to measure brand lift the right way. If you're running Amazon Ads and want to scale beyond Sponsored Products into Amazon DSP and AMC, this is your no-fluff walkthrough — built from real account strategy, planning, and execution. 🔑 In this video: What Brand+ is and when to use it (vs Performance+) Setting awareness goals & KPIs Budget, flight dates & CPM pacing Building lifestyle & interest-based audiences Creatives for display + video (Fire TV, Twitch, Freevee) Measuring reach, recall & brand lift with AMC #AmazonDSP #BrandPlus #AmazonAds #AmazonMarketingCloud #AMC #AmazonPPC #Ecommerce #AmazonAdvertising #EcommerceMonk #DSPPlus #amazon #amazonads