Creative Economy Conversations - Saimon 'Mambazo' Phiri

"If you want to survive in the creative industry, you need to stop thinking like just an artist and start thinking like an enterprise." In this episode of Creative Economy Conversations, we sit down with the legendary Saimon 'Mambazo' Phiri for some serious, unfiltered real talk. No corporate buzzwords, no sugarcoating—just the raw truth about what it takes to build, sustain, and monetize creativity in today's landscape. Mambazo breaks down the biggest mistakes creators are making, the reality of funding, and how to turn cultural passion into a viable economic powerhouse. Drop your thoughts in the comments: What’s the biggest hurdle you’re facing in the creative economy right now? Brought to you through the support of British Council and Embassy of Switzerland.