เรื่องราวจากเส้นทาง "การทรานส์ฟอร์มจริง" ของ 4 องค์กร กับ ASAP Project

Digital Transformation (DX) sounds exciting, but in reality, the path of organizational change is often fraught with challenges, uncertainties, and many questions. 📍Let's hear from visionary leaders from four organizations working on the ASAP Project as they share their real-world experiences in starting their Digital Transformation journeys: • Bhiraj Buri Group | Real estate and convention center #Bitec • Peaberry Thai | Coffee brand "#Pacamara" coffee machines and services • Bhiraj and Beyond Ventures (Roots Coffee) | Specialty coffee brand "#Roots" & restaurants "Monty" and "Roast" • Apex Chemicals | Chemical trading business 📍Learn from the fascinating perspectives of these four individuals: The starting point that led them to consider transformation. Obstacles and challenges. How to manage internal organizational change during DX implementation. Experiences working with the ASAP Project as a DX Partner. And insights they want to share with organizations currently on their transformation journey. This story isn't about organizations that have "completed their transformation," but about organizations that are still along the way, learning, adapting, and moving forward. Because Digital Transformation isn't a process with a clear end date, but rather a continuous process. 💡If your organization is considering transformation or is currently in the process of Digital Transformation, we hope these stories will provide a clearer perspective on this journey. -------------------- Digital Transformation (DX) often sounds exciting. But in reality, the journey of organizational change is usually filled with challenges, uncertainties, and many unanswered questions. 📍Let’s hear from visionary leaders from four organizations who have worked with ASAP Project as they share their real experiences of starting their Digital Transformation journey: • Bhiraj Buri Group | Real estate business • Peaberry Thai | Coffee brand "Pacamara", coffee machines, and related services • Bhiraj and Beyond Ventures (Roots Coffee) | Specialty coffee brand “Roots” and restaurants including “Monty” and “Roast” • Apex Chemicals | Chemical trading and distribution business 📍In this conversation, they share interesting perspectives on: What triggered the beginning of their transformation journey The obstacles and challenges they encountered How they managed organizational change during the DX process Their experience working with ASAP Project as a DX partner And the message they would like to share with organizations that are currently navigating transformation themselves This is not a story about organizations that have already “completed” their transformation. Instead, it is about organizations that are still in the middle of the journey—continuously learning, adapting, and moving forward. Because Digital Transformation is not something with a clear finish line. It is an ongoing process that continues to evolve over time. 💡If your organization is considering transformation, or is already in the midst of a Digital Transformation journey, we hope these stories provide perspectives that help you better understand what the journey can look like. #ASAPProject #DX #digitaltransformation