Google Backtracks on Killing Your Ad Revenue

Google may have just saved your display ad revenue! In a surprising announcement, Google said they are no longer getting rid of third-party cookies, which is a big win for anyone relying on ads and affiliate revenue. But don’t celebrate just yet - there’s a twist that might still dent your earnings. Plus, we take a look at some promising signals for sites hit by recent updates, which might hint at what’s coming in the imminent core update. ____________________________________________ A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence. https://search-intelligence.co.uk/ ____________________________________________ Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing. ____________________________________________ SOURCES https://jmedia.notion.site/Google-Bac... ____________________________________________ Timestamps: 00:00 Intro 00:43 Google on third-party cookies 01:54 What are cookies actually? 02:50 Implications of removing third party cookies 03:45 HCU traffic upticks 04:04 Recent traffic boosts hinting at imminent core update? 04:58 Importance of branded search in site visibility 06:22 Impact of TLDs on rankings 07:28 Impact of URL slugs and subdomains on rankings 08:01 Debate of the Week! ____________________________________________ FOLLOW US ELSEWHERE LinkedIn:   / authorityhacker   Facebook:   / authorityhacker   Instagram:   / authorityhackernews   Twitter:   / authorityhacker   TikTok:   / authorityhackernews