Sir Martin Sorrell on End of Traditional Agencies - at Expand North Star 2024, Dubai

In conversation with: Sir Martin Sorrell, Founder of WPP plc; Founder & Executive Chairman, S4 Capital, UK End of Traditional Agencies: The Impact of AI on the Advertising and Marketing Industries What are the challenges and opportunities associated with using AI in marketing Exploring how AI-powered tools are enabling hyper-personalized campaigns, challenging the creative dominance of traditional agencies Understanding the opportunities AI creates for innovation and efficiency, and the existential threats it poses to established agencies Register for next show, 12-17th October 2025, Dubai https://www.expandnorthstar.com/ https://gitex.com/