Amazon PPC Full Course 2026 - Beginner to Advanced (Top spender)

Download the Amazon PPC Cheat Sheet free here (won't stop video): https://sophiesociety.typeform.com/Ch... Completing this video training puts you in the top tenth of a percent of Amazon PPC pros. This video walks through A to Z everything you need to know to generate profitable sales on Amazon with Amazon PPC Ads. Chaptered so you can come back to the parts you need when you need them. Full training on: Sponsored Products Sponsored Brands Sponsored Display Including: What to bid what to budget How to create campaigns Which campaigns to create How to optimize campaigns And most importantly: How to ENSURE that your ads are actually profitable. This is a complete consolidation of the most popular digital training on Amazon Ads of 2026 - The Profitable PPC Training. Apply to partner with my team and I to take over your Amazon ads and grow your brand profitably: https://sophiesociety.com -- VIDEO CHAPTERS: 00:00 Intro – Stop Wasting Money on Amazon PPC 00:26 What You’ll Learn (2026 Amazon PPC Masterclass) 01:22 Day 1 Overview – PPC Frameworks Explained 02:15 Why Amazon PPC Training Is Broken 03:04 Expected Results (Lower ACoS, Better Profit) 03:54 Real Account Case Studies Overview 04:18 Categories & Who This Works For 05:14 New Amazon PPC Features (2026 Updates) 05:43 Meet the Team (Sophie Society Experts) 08:06 Case Studies & Brand Success Examples 10:29 Amazon Ads vs Organic (2026 Reality) 11:45 Why PPC Is More Important Than Ever 12:14 Speed Round – All Amazon Ad Types Explained 13:08 Search vs Product Page Ads 14:08 Sponsored Products, Brands & Display Breakdown 16:21 Sponsored Brand Product Collection Ads 17:40 Sponsored Product Ads (Top & Rest of Search) 19:06 Sponsored Brand Video Ads 20:35 Sponsored Brand Store Spotlight Ads 21:34 Sponsored Display Ads (Search Sidebar) 22:29 Product Page Ads Explained 23:04 Sponsored Display on Product Pages 23:59 Sponsored Product Targeting on Listings 24:30 Sponsored Brand Video on Product Pages 25:21 Full Amazon PPC System Simplified 26:18 Campaign Setup – The 5 Core Levers 28:03 Targeting Types Explained 28:57 Landing Pages & Placement Strategy 29:33 Bid Modifiers & Ad Placement 30:02 Creative Types (Video, Image, Headline) 30:34 Bidding Strategies Explained 31:28 Campaign Optimization – What Actually Matters 32:58 Keyword Negation & Target Graduation 33:27 Creative Testing Strategy 33:57 Amazon Product Life Cycle (Launch → Profit) 35:04 Launch Phase Explained 35:37 Expansion Phase Strategy 36:45 Harvest Phase (Max Profit Mode) 38:15 5-Day Course Breakdown 39:43 The Feedback Loop (Core PPC Skill) 42:17 4 Types of PPC Campaign Goals 44:26 Competitive Strategy (Win vs Lose in PPC) 45:45 Dayparting & Budget Timing Strategy 47:38 Download PPC Cheat Sheet (Important Resource) 48:09 Day 2 Intro – Product Launch Strategy 49:13 What’s Working Now (2026 Trends) 50:20 Shift from Exact to Broad Targeting 52:19 5 Major PPC Trends in 2026 53:18 Auto Campaigns for Performance 55:05 Category Targeting Strategy 56:32 Broad Match Targeting 56:59 Product Targeting Strategy 57:29 Sponsored Brand Video (Winning Strategy) 58:29 Keyword Themes Explained 59:26 Scavenger Campaigns (Low ACoS Trick) 01:01:05 Audience Bid Adjustments 01:02:28 Launch Strategy Explained 01:04:18 3 Phases of Product Launch 01:06:35 What Actually Drives Ranking on Amazon